The Ask: Create a beverage brand from start to finish.

This was one of my first branding projects, and my first to win an award. Kickback beer is a fun and inviting beer for the adventurous soul. I conceptualized this brand with complete freedom, from mood boards to mockups, and then communicated the brand to consumers through different applications. The goal was to inspire the consumer to put down the devices, get outside, and Kickback.

I’ve grown so much as a designer and an art director, but Kickback will always hold a special place amongst my work.